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The concept of digital economy:
Just as people are using different ways to characterize our current
society, such as the information ear, the age of post industry, and the
age of globalization, people are also using different ways to
characterize our current economy, such as the knowledge based economy,
the information economy, and the digital economy. All of these
summarizations are trying to stress or emphasize some striking
characters of our current society or current economy.
The concept of digital economy is stressing that our current economy
is significantly impacted or influenced by digital technology or
information technology. That is, the digital technology or information
technology are producing new ways of working, new means and manners of
communication, new goods and new services, and new forms of community.
Because of the digital technology and the Internet, many services and
intangible products, such as distance education, legal services, health
services, banking, insurance, and many copyrighted works, can be
provided directly on line. As for tangible goods, such as food, cars,
computers, books, people can order and contract through the Internet,
and then get them delivered physically. By this way, business cost is
reduced, the quality of services is improved, and the consumers are
benefited. As a result, a new kind of economic pattern is coming into
being.
In relating with the copyright system, there is a cultural industry.
Because the cultural industry is based on the works or materials
protected by copyright system, it is also called as copyright industry
in some countries. Copyright industry is playing a very important role
in many countries¡¯ economy. For example, according to a report issued by
International Intellectual Property Alliance, the US copyright industry
created $ 348.4 billion in 1997, which accounted for 4.3% of US GDP. In
1997, there are about 3.8 million workers in the US copyright industry,
which accounted for 2.9% of total US employment. And from 1996, the US
copyright industry has been the largest industrial sector in foreign
sales and exports. In this respect, the Indian copyright industry,
especially its software industry, also plays an important role in Indian
economy and exports. Because of the digital technology and the Internet,
almost all the copyrighted works or materials can be digitalized and
delivered on line, and the copyright industry or cultural industry has
become one important component of the digital economy.
The US Department of Commerce issued two reports with regard to
digital economy in 1999 and 2000. Both of the reports discussed the
potential impact on the economy by digital technology, such as the
Internet and electronic commerce. Interestingly, the first report used
the title ¡°The Emerging Digital Economy¡±, means that this new pattern of
economy is emerging or shaping. The second report, titled ¡°Digital
economy 2000¡±, announced that the digital economy and the digital
society are no longer emerging; they are here in the US.
Different legal questions:
The digital economy is based on the digital technology or
information technology. The basic elements or main points of the digital
economy are computers, the Internet, and the related electronic
business, electronic commerce, new services, new goods, and new working
ways.
Consequently, many legal questions come into being, such as
electronic contract, consumer protection, the Internet security, and the
reliability of the electronic commerce. In one word, because of the
rapid development of the Internet, the rapid expansion of the Internet
users, the current legal system is meeting challenges in different
levels. These challenges are even related to the jurisdiction by
judicial system, and the administrative management by sovereign
governments.
The digital technology raised many challenges to the current legal
system. In this respect, the intellectual property laws, such as
copyright law, patent law, trademark law, and unfair competition law,
have been challenged as well. And the international society and many
sovereign states have responded to meet the challenges.
Copyright:
Among the intellectual property laws, the copyright system was first
challenged and has been changed a great deal so far. From the beginning
of 1990s, many important industrialized countries, such as the United
States, the European Union, Japan, and Canada, conducted detailed
studies on the Internet and its impact on the copyright system, and
published their reports in 1995 and 1996. In December 1996, WIPO
diplomatic conference adopted WIPO Copyright Treaty (WCT) and WIPO
Performance and Phonogram Treaty (WPPT). In October 1998, the United
States passed the Digital Millennium Copyright Act. In April 2001, the
Parliament of European Union passed the Information Society Directive.
Besides, many other industrialized countries, such as Japan, have
amended their copyright law to implement WCT and WPPT. Still, many other
countries, such as China, are amending their copyright laws.
Traditionally, copyrighted works are published in the form of
papers, films, and tapes, etc. Because of the digital technology and the
Internet, however, almost all of the copyrighted works, such as computer
software, newspaper, articles, novels, stories, music, photos, can be
digitalized and provided directly on line. For example, according to
Microsoft, within a few years, all of the software it produced will be
delivered on line, rather than traditional CDs. Today countless Internet
users are connecting their personal computers to the Internet, listening
music, watching movies, and downloading copyrighted documents and
photos, etc. All of this totally changed the scenario or backgrounds in
which the current copyright system is existed.
To respond the challenges by the digital technology and the
Internet, the international society and the sovereign states adopted two
methods. The first method is to interpret the traditional rules into the
new environment of the Internet. The striking example is the definition
of the reproduction right in the two new treaties WCT and WPPT, and in
the Information Society Directive of European Union. That is, the
definition of reproduction covers every kind of reproduction, including
permanent and temporary production, and direct and indirect production.
The second method is to create new rules in light of the copyright
protection in the Internet. The typical example is the right of
communication or making available to the public in WCT and WPPT. That
is, the owners of the copyright and the neighboring rights have an
exclusive right to control their works while the works are communicated
in the Internet. As these rights are concerned, the Information Society
Directive of the European Union clearly implemented the right of
reproduction and the right of communication or making available to the
public. Whereas, the DMCA of the US does not mention these two rights.
Americans believe that these rights in WCT and WPPT can be interpreted
from the existing rights and there is no necessary to create any new
rights.
Because of the digital technology and the Internet, some new
elements are added to the copyright system. One of the elements is the
protection of technological measures. In the traditional way, works are
protected by the copyright. Now in the Internet, the works are not only
protected by the copyright, but also protected by some technological
measures. In order to protect the works that are protected by
technological measures, the copyright system begins to protect
technological measures. This is the provision in WCT, WPPT. This is also
the provision in the DMCA of the United States and the Information
Society Directive of the European Union. This new provision is
threatening the traditional theory of fair use or the limitations and
exceptions of the copyright. In the traditional way, if one can get a
copyrighted work, one can fairly use it. According to the new provision,
before fairly using a copyrighted work, one must legally get the
copyrighted work. That means one cannot circumvent the technological
measures in order to get the copyrighted work. If, because of the
technological measures, one could not get the copyrighted work, there is
no fair use. In this respect, even if a work is in the public domain but
protected by some technological measures, one may have no chance to use
it.
In German copyright system, there are five integrated parts, i.e.
substantial copyright law, copyright contract law, neighboring rights,
collecting societies law, and the enforcement. Among the five parts,
copyright contract law is an important one but often neglected by many
developing countries. Because of the digital technology and the
Internet, because the licensing and using of the copyrighted works have
changed dramatically, some rules of the copyright contract law must be
amended accordingly. In this respect, Prof. Gerhard Schricker, Prof.
Adolf Dietz and other professors in Max Planck Institute for Foreign and
International Patent, Unfair Competition, and Copyright Law in Munich
have drafted a copyright contract act in light of the digital
technology. It is interestingly that this scholarly-drafted act has been
accepted by German Justice Administration and now is being debated in
German parliament.
Like copyright contract law, the collecting societies law is also an
important but often neglected part in the copyright system. Because of
their way of business operation, the collecting societies in the
industrialized countries are sensitive to the digital technology and the
Internet. They have taken advantage of the Internet to register
copyrighted works, to issue licenses, to collect royalties. Still there
are challenges for these societies. At the movement, most Internet
subscribers believe or they hope that everything in the Internet is
free, or should be free. They may freely listen to music, watch movies,
and download documents. As one of the executives in GEMA said, the
Internet subscribers should be educated that they must pay for every
copyrighted works in digital world, just as they pay for the copyrighted
works in analogue world.
One of the striking differences between the continental European
copyright system and the US copyright system is the attitude toward to
the moral right. Although continental European copyright system
emphasizes moral right, the moral right itself has changed a great deal
because of the digital technology and the Internet. In Berne Convention,
there are two moral rights, i.e. the right to attribution of authorship,
and the right to respect for integrity of one¡¯s work. There are other
two moral rights existing in some copyright systems, i.e. the right to
control disclosure and the right to retract the published works. As for
the attribution of authorship, who is the author of the computer created
works? As for the retracting of the published works, because of so many
temporary reproductions exist in many servers, personal computers, how
can the author retract his work if he wants to do so? Besides, while the
copyrighted works are communicated in the Internet, they must be changed
more or less to meet the different requirements by the people in
different countries. Therefore, the right to respect for integrity of
one¡¯s work is less important. In one word, moral rights are weakened in
the Internet.
Other Intellectual Property Fields:
The digital technology and the Internet also raised some challenges
to trademark law and unfair competition law. One example is the domain
name. A domain name is consisted of a series of names or words that can
be recognized by computer systems. In respect with business and
commercial organizations, a domain name may be consisted of the business
names, organization names, and even trademarks. If a third party used
another¡¯s trademark to register a domain name, it would infringe the
other¡¯s trademark and cause confusions in consumers. If a third party
used another¡¯s business name to register a domain name, it would
constitute unfair competition and took advantage of the other¡¯s
reputation. This means that the trademark law and the unfair competition
law must respond to these actions. In April 1999, after more than two
years discussions, WIPO issued its final report on the domain name
protection and trademark, i.e. ¡°the Management of Internet Names and
Addresses: Intellectual Property Issues¡±. In November 1999, the United
States passed ¡°Anticybersquatting Consumer Protection Act¡±, which is one
part of ¡°Intellectual Property and Communications Omnibus Reform Act of
1999¡±. Besides, WIPO, the United States, and many other countries, have
established arbitration procedures to deal with the dispute on domain
names.
In contrasting with copyright law, patent system is less challenged
by the digital technology and the Internet. However, patent law plays a
crucial role in the development of the Internet and the digital economy.
Every new invention concerning the digital technology and the digital
economy, especially those inventions concerning computer software,
computer hardware, communication, electronic business, and electronic
commerce may be protected by patent law. For example, the US Patent
Office has granted several patents to electronic business methods and
published a report on how to examine the applications of business
methods.
The digital technology and the Internet also created some new ways
for patent application and examination. In the year 2000, WIPO adopted
Patent Law Treaty, which sets some basic principles for the
implementation of electronic filing. The trilateral cooperation between
the Japanese, American, and European Patent offices is going to overcome
the duplication examinations by different national and regional offices.
Conclusion:
In light of the discussions above, we may conclude that the concept
¡°digital economy¡± is used to characterize the current economy, and it is
stressing that our current economy is built on the basis of the digital
technology and the Internet. Because the digital economy is concerned
with almost every economic activity, it raised many legal questions or
challenges in different levels, such as contract, consumer protection,
and intellectual property. Among the intellectual property fields, the
copyright system was first impacted by the digital technology and the
Internet. The international society and many sovereign states have
responded the challenges by adopting new treaties or enacting new laws.
It is without doubt that along with the rapid development of the digital
economy, and the Internet, there will still be many new challenges to
the whole legal system, including the new challenges to intellectual
property system. We must respond these challenges timely and properly. |